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02.03.2015 - 17:20 | 0 replies

Another week has passed and it had its ups and downs. For my email list I opened up about getting stressed because of being too selfless. I received multiple responses from those who are like myself. It even gave an idea of a group for the selfless to become more selfish. Monday we saw Kingsman: The Secret Service (2014) which is so much fun and we are planning to...

24.02.2015 - 01:04 | 0 replies

Last week went by with an impossible pace. I worked on ideas for enhancing the visibility of my services and this blog. This sparked some ideas about authenticity and successfully mixing business and personal. Inspired by an email correspondence with someone on my email list I wrote a piece about how authenticity is not glossy and clean. True authenticity includes...

10.02.2015 - 18:22 | 0 replies

How many times you’ve heard an enthusiastic speaker boasting about how people and organisations should quit being followers and start being leaders? These statements are often accompanied by pointing out how on Twitter and other social media platforms people are followers and following. How that sort of thing is making us followers rather than leaders. But there’s a...

09.12.2014 - 16:05 | 0 replies

Marketing is telling a story, marketing is advertising, marketing is engaging with customers. All true, but with all the flash it's easy to forget what's in the essence of all marketing. Essentially marketing is bringing a product to markets, building communication about the product and it's features, benefits and other qualities. Thus in the centre of marketing is...

03.10.2014 - 16:10 | 2 replies

The most popular advice for growing your email list is to offer your new subscribers some sort of a free gift. However if gifts are all your subscribers are after they aren't likely to be so much interested about your email content. I'm not talking here against gifts for subscribers, but I think there's a better way to lure people to your email list and make sure...

02.10.2014 - 16:33 | 4 replies

We want our web free. But not only free, we want it ad free. Besides getting to use Facebook, Twitter and other services for free they are supposed not to serve ads to fund their services either. The new "Facebook killer" Ello (which actually is more like Twitter than Facebook, but hey, let's call them all Facebook killers for a good measure) has gained notice of...

03.09.2014 - 17:27 | 0 replies

I'll start this with a disclaimer: Your biggest big mistake in social media marketing would be ignoring or not doing social media marketing at all. Since you however are reading this post I assume you are free of that mistake. Thus I will go on talking about the main mistake you are likely to make when you are in social media and you are utilising it in marketing....

31.08.2014 - 23:41 | 2 replies

One of the main things in newsletter stats include is the engagement, how many people clicked the links on the email. Right after if not alongside the amount of how many people opened the email at the first place, the link clicks are usually seen as the most important metric of the influence of an email newsletter. How do you get people to click those links? Most of...

30.08.2014 - 16:03 | 0 replies

Often I see people using social media and web in general in a certain way: They post things and wait for stuff to happen. In reality if you build it they will come is rarely the case. Unless you have a fan base to start with no-one will even know about that thing you posted. Or at least very few will know about them. Etsy is filled with shops that never gain any...

17.08.2014 - 17:10 | 4 replies

Getting comments on your blog, your Facebook posts and Instagram photos is so hard! Some days comments pour in, some days everything is quiet. Sometimes someone will respond privately, on an email or otherwise. There's all sorts of advice on how to get more blog comments. Nice ideas, but it gets really frustrating when none of the advice works. Lack of comments...