business

October 3, 2014 - 17:10 | 2 replies

The most popular advice for growing your email list is to offer your new subscribers some sort of a free gift. However if gifts are all your subscribers are after they aren't likely to be so much interested about your email content. I'm not talking here against gifts for subscribers, but I think there's a better way to lure people to your email list and make sure...

October 2, 2014 - 17:33 | 4 replies

We want our web free. But not only free, we want it ad free. Besides getting to use Facebook, Twitter and other services for free they are supposed not to serve ads to fund their services either. The new "Facebook killer" Ello (which actually is more like Twitter than Facebook, but hey, let's call them all Facebook killers for a good measure) has gained notice of...

September 3, 2014 - 18:27 | 0 replies

I'll start this with a disclaimer: Your biggest big mistake in social media marketing would be ignoring or not doing social media marketing at all. Since you however are reading this post I assume you are free of that mistake. Thus I will go on talking about the main mistake you are likely to make when you are in social media and you are utilising it in marketing....

September 1, 2014 - 00:41 | 2 replies

One of the main things in newsletter stats include is the engagement, how many people clicked the links on the email. Right after if not alongside the amount of how many people opened the email at the first place, the link clicks are usually seen as the most important metric of the influence of an email newsletter. How do you get people to click those links? Most of...

August 30, 2014 - 17:03 | 0 replies

Often I see people using social media and web in general in a certain way: They post things and wait for stuff to happen. In reality if you build it they will come is rarely the case. Unless you have a fan base to start with no-one will even know about that thing you posted. Or at least very few will know about them. Etsy is filled with shops that never gain any...

August 17, 2014 - 18:10 | 4 replies

Getting comments on your blog, your Facebook posts and Instagram photos is so hard! Some days comments pour in, some days everything is quiet. Sometimes someone will respond privately, on an email or otherwise. There's all sorts of advice on how to get more blog comments. Nice ideas, but it gets really frustrating when none of the advice works. Lack of comments...

August 16, 2014 - 02:14 | 4 replies

Get on blogging is a series about blogging and becoming a blogger. This chapter will showcase some blogs to seek for inspiration, example and pass time. Do you want to buy things because they are in pretty packages? Admittedly, I do quite often. Lovely Package is a blog filled with packages and package design and everything looks great. Pure Vegetarian By Lakshmi is...

August 9, 2014 - 16:27 | 0 replies

Get on blogging is a weekly series about blogging and becoming a blogger. In this lucky chapter seven you will find out about alternative ways of blogging. Is writing long format not your thing? Would something else work better for you? Are you skilled with drawing, photography or maybe creating haikus? Blogging has traditionally been all or mostly about written...

July 31, 2014 - 16:07 | 2 replies

Get on blogging is a weekly series about blogging and becoming a blogger. This chapter is all about measurements and analytics. How will you know if anyone reads your blog? What if nobody will comment? Are analytics telling you your blog is in trouble? Some people are way too obsessed about the measurements of a blog. They check the visitors count and if there's no...

July 25, 2014 - 02:34 | 2 replies

Get on blogging is a weekly series about blogging and becoming a blogger. In this fifth chapter I get into marketing your blog and posts. How will readers find your content? You build it and they will come! That would be really something, wouldn't it? You'd only have to concentrate on writing and creating. Unfortunately in reality you will have to do lots of work if...