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business

02.03.2015 - 17:20

Another week has passed and it had its ups and downs. For my email list I opened up about getting stressed because of being too selfless. I received multiple responses from those who are like myself. It even gave an idea of a group for the selfless to become more selfish. Monday we saw Kingsman: The Secret Service (2014) which is so much fun and we are planning to go for another round with it. I've liked Matthew...

24.02.2015 - 01:04

Last week went by with an impossible pace. I worked on ideas for enhancing the visibility of my services and this blog. This sparked some ideas about authenticity and successfully mixing business and personal. Inspired by an email correspondence with someone on my email list I wrote a piece about how authenticity is not glossy and clean. True authenticity includes also the ugly, by which I don't mean the...

10.02.2015 - 18:22

How many times you’ve heard an enthusiastic speaker boasting about how people and organisations should quit being followers and start being leaders? These statements are often accompanied by pointing out how on Twitter and other social media platforms people are followers and following. How that sort of thing is making us followers rather than leaders. But there’s a small mistake in their statements. They assume...

09.12.2014 - 16:05

Marketing is telling a story, marketing is advertising, marketing is engaging with customers. All true, but with all the flash it's easy to forget what's in the essence of all marketing. Essentially marketing is bringing a product to markets, building communication about the product and it's features, benefits and other qualities. Thus in the centre of marketing is the product. Marketing begins already with...

03.10.2014 - 16:10

The most popular advice for growing your email list is to offer your new subscribers some sort of a free gift. However if gifts are all your subscribers are after they aren't likely to be so much interested about your email content. I'm not talking here against gifts for subscribers, but I think there's a better way to lure people to your email list and make sure they will be interested in what you write to them....