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24.02.2015 - 01:04 | 0 replies

Last week went by with an impossible pace. I worked on ideas for enhancing the visibility of my services and this blog. This sparked some ideas about authenticity and successfully mixing business and personal. Inspired by an email correspondence with someone on my email list I wrote a piece about how authenticity is not glossy and clean. True authenticity includes...

17.02.2015 - 16:58 | 2 replies

One of the favourite subjects of any blogging or business "gurus" is authenticity. They drum for your content to be authentic, which means basically genuine, real and original. When you write a blog post, Tweet or a Facebook update you need to use your own voice, style and be true about what you are conveying. That's all very true. The same time these "gurus" also...

16.02.2015 - 15:10 | 2 replies

Another week, another review. Last week I blogged some, shared some links and made another test in boosting a post on Facebook. Tuesday I published a preview of a little ebook I'm writing for my email list. I shared it along a song, Make Your Own Kind of Music by Mama Cass. I've been thinking about this followers/leaders thing for a while and I don't agree there are...

09.02.2015 - 15:30 | 0 replies

As announced last week I'm now doing Week in review posts now. In each post I will look back to what happened during the previous week on this blog, in my life and elsewhere. I share a couple of interesting links to articles I found and perhaps rants shortly about a movie I saw. This post is no different. I kept sharing links on Helmikuu's Facebook page and I...

05.02.2015 - 17:48 | 8 replies

I just stumbled upon an interesting article about online audiences. In this article, called I don’t know my online audience and neither do you, Mark Schaefer points out how you only see a very small amount of people who actually are in your audience. Those who comment and those who share or in any other way engage with the web content are the loud few. And that...

02.02.2015 - 17:37 | 0 replies

Helmikuu is February in Finnish so I think the beginning of this month is a good time for a new thing. In each Week in review I will go through some things from the last week, including what happened on this blog and elsewhere. In my world a week starts on Monday and ends on Sunday. The last week was somewhat slow for me and this blog, but I'll still give you a...

29.01.2015 - 17:13 | 0 replies

Did you use to do chain letters when you were a kid? Like the kind where one kid gave a letter to another and this other kid had to write and give a letter to another kid or else. The punishments of breaking the chain was always something like 7 years of bad luck or even more scary stuff. There was always that one kid who decided to be too cool for these things and...

16.01.2015 - 17:15 | 0 replies

Your Facebook page's post views are declining. According to data from last spring the organic reach was around 6% for a typical Facebook page. That means basically only 6 of your 100 page likers see your posts. That's not good, is it? And the views amount has been declining so fast the percentage could be now even less. This is why there's a huge surge of posts like...

11.01.2015 - 16:25 | 0 replies

It's the beginning of a new year. Your website has had a bad bunch of weeks, your sales are low and you are getting very little contacts about your services. You panic and ask if you are in trouble. Maybe you should shut your site down, make some changes or hey, perhaps you had made some changes and now nothing's working. Yeah, you got to change things back to how...

20.12.2014 - 02:25 | 4 replies

Search Engine Optimisation is the thing. Half of bloggers seem to be SEO experts and the other half want to be better with it. Since before googling became something we do when we search for things online we were already playing the game of trying to get our sites on the top of certain searches. Then it was easy. Only using a word or expression on your site was...