Twitter Tuesday: Scheduling and other automation

July 31, 2012 - 18:04 | 5 replies

I Love October

One of the popular things to do on Twitter is sharing links to websites, articles, images and videos. In order to ease the sharing process and make sure they are sharing everything, many users are automating their Tweets. Services such as dlvr.it and twitterfeed or HootSuite provide ways to autotweet content and schedule Tweets. I used to do this for my blog posts as well.

There has been some really good examples lately of how scheduling can be go terribly wrong. Right after the Aurora shooting a Twitter account belonging to NRA Tweeted: "Good morning shooters. Happy Friday! Weekend plans?" According to Mashable this Tweet was most likely previously scheduled. Not good, huh?

Besides of the cases of scheduled Tweets going wrong, the automation can haywire otherwise as well. The most usual automation gone wild situation is when the automation service for some reason starts to flood the same old content in a repeat over and over again. I have seen it happen to others and it has happened to me as well.

The main reason why I don't like automation is it makes you seem like a bot. Instead of sharing actively, you are posting things without really giving it much thought. Easy. Lazy. Bad.

It at least looks like you aren't actually paying any attention on what you post on Twitter, as long as you post loads of links and other stuff. After a while it gets very clear you aren't even there writing those Tweets, cause they all look the same. As they all look the same, your followers will start to ignore them.

If you don't want to seem like a bot, stop automating your Tweets. I know the so called social media experts say automation is great, but it really isn't. It's only lazy.

Photo by D Sharon Pruitt under Creative Commons license.

Suomeksi (In Finnish): 

Helpottaakseen erilaisten linkkien ja muun sisällön jakamista Twitterissä monet käyttävät erilaista automatisointia. Se on huono juttu monestakin syystä. Automaatio voi mennä pahasti pieleen. Ennakkoon ajastettu viesti voikin ajoittua pahaan saumaan. Tai automaatio voi mennä muuten rikki ja vaikkapa toistaa samoja vanhoja juttuja uudestaan ja uudestaan. Pääasiallinen syy on kuitenkin se, että automaatio saa sinut vaikuttamaan botilta. Et näytä välittävän pätkääkään siitä mitä Twitteriin suollat, kunhan vaan suollat kaikkea ja mahdollisimman paljon. Automaation vuoksi kaikki viestisi näyttävät käytännössä samalta. Vähän ajan kuluttua seuraajasi lakkaavat kiinnittämästä huomiota viesteihisi. Jos et halua vaikuttaa botilta, lakkaa automatisoimasta viestejäsi. Ajastus on laiskaa.

Become my pen pal!

Get exclusive stories and notes straight in your inbox once a week:




5 replies for "Twitter Tuesday: Scheduling and other automation"

Comment »

Pingback from Of pink and the Weekly Wrapup | tasselflower blog on August 7, 2012 - 01:31
Pingback from Twitter Tuesday: 3 simple ways to get more followers | tasse on August 7, 2012 - 16:46
Pingback from Twitter Tuesday: Three tools to help you out | tasselflower on September 12, 2012 - 01:46
Pingback from Twitter Tuesday: Are you flooding your followers? | the tass on September 25, 2012 - 18:28
Pingback from Automating things with IFTTT | the tasselflower blog on December 7, 2013 - 19:44

Comment

Thank you for your reply! Please let me know if you have problems with the antispam system.
Kiitos vastauksestasi! Kerrothan minulle, jos roskaviestien eston kanssa tulee ongelmia.

Will not be published, sold or given to third parties.
Please include http:// (eg. http://mervi.helmikuu.net)
I reserve the right to restrict comments which do not contribute to the conversation, which contain profanity or personal attacks, or seek to promote unrelated business or scams.
By submitting this form, you accept the Mollom privacy policy.
To prevent automated spam submissions leave this field empty.
Mervi Emilia

Hello, I'm Mervi Emilia!

Online since 1997. I'm the Web Goddess, a geek, cat person, dreamer, awesome, always right, awkward, quite boring and easily offended. This is my blog about web design, social media, life, marketing and business. Have some tea!

Twitter Twitter/@tasselflower
Twitter Twitter/@helmikuunet
Facebook Facebook Page
Google+ Google+ Page
Pinterest Pinterest
Instagram Instagram
RSS RSS

Become my pen pal!

Get exclusive stories and notes once a week:




Made In Helmikuu - Web visibility with a homespun twist

Yearly archives

Search and find