Twitter Facebook Google+ Pinterest Bloglovin

Twitter Tuesday: Scheduling and other automation

31.07.2012 - 18:04

I Love October

One of the popular things to do on Twitter is sharing links to websites, articles, images and videos. In order to ease the sharing process and make sure they are sharing everything, many users are automating their Tweets. Services such as and twitterfeed or HootSuite provide ways to autotweet content and schedule Tweets. I used to do this for my blog posts as well.

There has been some really good examples lately of how scheduling can be go terribly wrong. Right after the Aurora shooting a Twitter account belonging to NRA Tweeted: "Good morning shooters. Happy Friday! Weekend plans?" According to Mashable this Tweet was most likely previously scheduled. Not good, huh?

Besides of the cases of scheduled Tweets going wrong, the automation can haywire otherwise as well. The most usual automation gone wild situation is when the automation service for some reason starts to flood the same old content in a repeat over and over again. I have seen it happen to others and it has happened to me as well.

The main reason why I don't like automation is it makes you seem like a bot. Instead of sharing actively, you are posting things without really giving it much thought. Easy. Lazy. Bad.

It at least looks like you aren't actually paying any attention on what you post on Twitter, as long as you post loads of links and other stuff. After a while it gets very clear you aren't even there writing those Tweets, cause they all look the same. As they all look the same, your followers will start to ignore them.

If you don't want to seem like a bot, stop automating your Tweets. I know the so called social media experts say automation is great, but it really isn't. It's only lazy.

Photo by D Sharon Pruitt under Creative Commons license.

Suomeksi (In Finnish): 

Helpottaakseen erilaisten linkkien ja muun sisällön jakamista Twitterissä monet käyttävät erilaista automatisointia. Se on huono juttu monestakin syystä. Automaatio voi mennä pahasti pieleen. Ennakkoon ajastettu viesti voikin ajoittua pahaan saumaan. Tai automaatio voi mennä muuten rikki ja vaikkapa toistaa samoja vanhoja juttuja uudestaan ja uudestaan. Pääasiallinen syy on kuitenkin se, että automaatio saa sinut vaikuttamaan botilta. Et näytä välittävän pätkääkään siitä mitä Twitteriin suollat, kunhan vaan suollat kaikkea ja mahdollisimman paljon. Automaation vuoksi kaikki viestisi näyttävät käytännössä samalta. Vähän ajan kuluttua seuraajasi lakkaavat kiinnittämästä huomiota viesteihisi. Jos et halua vaikuttaa botilta, lakkaa automatisoimasta viestejäsi. Ajastus on laiskaa.

Mervi's picture

Mervi Emilia is a web consultant and designer. She has been online since 1997 and making websites for 17 years. Besides web stuff, social media and marketing she likes cats, movies and tea. Follow Mervi at Twitter, Pinterest, Instagram and LinkedIn.
Work with Mervi: Services | Portfolio

Do you want more?
Join my free VIP group for exclusive content and awesome gifts. No spam!


5 replies for "Twitter Tuesday: Scheduling and other automation

Of pink and the Weekly Wrapup | tasselflower blog's picture
[...] Twitter Tuesday: Scheduling and other automation - "The main reason why I don't like automation is it makes you seem like a bot." [...]
Twitter Tuesday: 3 simple ways to get more followers | tasse's picture
[...] your Tweets. People like to communicate with people and you need to show your account isn't only an automated link feed. Throw in Tweets about what you are actually doing right now, who you are hanging with. And of [...]
Twitter Tuesday: Three tools to help you out | tasselflower 's picture
[...] - If you are into scheduling (and don't mind about the side effects) try Buffer. It's a very simple, quite easy and fast way to schedule Tweets. There's also an iPhone [...]
Twitter Tuesday: Are you flooding your followers? | the tass's picture
[...] your feed looks spammy, you won't seem like a human, but rather an automated and scheduled bot spitting out Tweets every minute. No one in their right mind will want to really really follow [...]
Automating things with IFTTT | the tasselflower blog's picture
[...] to say not everything needs to be automated. Like say scheduling or automating all of your Tweets can backfire and badly and at least it's annoying as [...]