The best newsletters make me feel special

July 26, 2012 - 01:19 | 5 replies

 Letter

I have subscribed to some email newsletters on various blogs. Usually I have been lured to join these lists by some sort of promise by the author. They promise me free e-books or exclusive content. They promise me something special.

When I unsubscribe, it's because the emails I receive don't deliver the promise. Yes, I got the e-book or the to do -list, but all the following emails only told me when your blog had been updated.

This is what most of these bloggers do with their email campaigns: They use it to inform me when their blog has been updated. I most likely have already liked your page on Facebook, I'm already following you on Twitter and perhaps even subscribed to your blog with a feedreader.

Therefore sending me an email telling you just wrote a new blog post or created a new video feels useless. I don't get anything from it.

The best email newsletters give me something different. They make me feel special, cause I subscribed for the newsletter. I gave you my email address and in return I want something that not everyone gets just by visiting your website.

In order to make me subscribe you need to promise me I will get something else. Something not everyone will get. Something beyond the gift. And then you need to deliver the promise, instead of sending me notices about things I can find out by coming to your site or following you on Twitter.

Photo by 'Playingwithbrushes' under Creative Commons license.

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5 replies for "The best newsletters make me feel special"

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Marta @ I love breakfast's picture

I totally agree. I need to unsubscribe from time to time as well, as some newsletters just waste my time...

Mervi's picture
Mervi on July 27, 2012 - 16:05 said:

I know how you feel Marta. Thank you for stopping by!

Pingback from Of should and the Weekly Wrapup | tasselflower on July 30, 2012 - 16:54
Pingback from Things to do with your email newsletter | the tasselflower b on November 2, 2012 - 14:03
Pingback from What not to do with your newsletter | the tasselflower blog on November 28, 2013 - 03:44

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Mervi Emilia

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I’m The Goddess of The Net, The Queen of The Penguins, geek, cat person, dreamer, awesome, always right and quite boring. This is my blog about web design, social media, life, marketing and business. Have some tea!

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