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This time it's personal

15.04.2012 - 01:43

Have you noticed how I keep telling that social media (and well, pretty much anything online) is all about being personal? Instead of groups, the targets need to be seen as persons, individuals. So why do I go on and on about this?

Well, do a little web search about anything, especially anything everyday and kind of trivial. Something to do with health. Or drying rack for washed clothes. Or family stuff, like something to do with babies. Breastfeeding, perhaps. You are likely to find a thread on a forum, questions and answers. Read a few and you'll see the things are soon heating up and ending into a futile argument.

Us humans, we take things personally. We can take anything personally, even things that don't have anything to do with us. Selfish, yes. Human, oh yes.

Online that all gets emphasized, cause the conversations tend to be shattered. We are all going through these shattered conversations, sometimes more or less monologues, in our own little bubbles, staring at the screen. In addition most people don't seem to know how to write things without sounding like all knowing jerks. Anyways, things get personal and fast.

When trying to get the word out of your thing (that's what's usually called marketing), this is where to hit: Remember, it's all personal for your audience. They will take it personally, whether you wanted it or not. And it's something to take advantage of.

Make them feel special. Make them feel heard. Maybe, if you are brave enough, make them heat up and argue. There's no such thing as nothing personal, just business. It's nothing but personal, even when it's business.

Mervi's picture

Mervi Emilia is a web consultant and designer. She has been online since 1997 and making websites for 17 years. Besides web stuff, social media and marketing she likes cats, movies and tea. Follow Mervi at Twitter, Pinterest, Instagram and LinkedIn. Made In Helmikuu can also be found on Facebook.

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2 comments for "This time it's personal

Why we really are so rude online | the tasselflower blog's picture
[...] the first results was a conversation that in only a couple of replies had turned into a petty and personal fight. It was [...]
How to kill your blog with overthinking | the tasselflower b's picture
[...] reality many blogs thrive in personal. The personal stuff isn't always written with thinking how it would help the readers. It's written [...]

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