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Brands and emotions

23.08.2010 - 02:50

"Brands are all about emotions. And emotions are all about judgment. Brands are signifiers of our emotional responses, which is why they are so important in the world of commerce."
Donald A. Norman: Emotional Design

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Mervi Emilia is a web consultant and designer. She has been online since 1997 and making websites for 17 years. Besides web stuff, social media and marketing she likes cats, movies and tea. Follow Mervi at Twitter, Pinterest, Instagram and LinkedIn.
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