Hello, I'm Mervi Emilia! I'm a brand and web designer, blogger and social media person from Finland. I have been online since 1997 and making websites for over 15 years. I believe in unique and well done, and my approach is handcrafted. Welcome!

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On the blog

Use the words, not images

September 14, 2014 - 02:20 | 0 replies

Using images in place of text content is one of the mistakes I see constantly on websites designed and built by someone who's not that familiar with web design and it's techniques in general. Very often the calls of action are made to look pretty by turning the whole thing, including the text, background and the button, into one image. Testimonials pages tend to be...

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The poor misunderstood bounce rate

September 10, 2014 - 01:47 | 4 replies

Quite popular and highly valued bloggers keep sharing misinformation about bounce rate. According to them it means the time your audience members spend time on your site. Bounce rate has very little to do with the time and in most cases it has nothing to do with it. A person can spend half an hour on your site and still create a bounce. I have wrote about this...

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Google Analytics Demographics and Interests

September 7, 2014 - 01:00 | 0 replies

If you use Google Analytics you probably by now have noticed their switching to "Universal Analytics". The Universal Analytics is a new way Google collects and measures your website's user data. With UA also has came an option to measure audience demographics and their interests. Because of the way data is collected (with a DoubleClick cookie and device identifiers...

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